The Story of Rolfs Tours

Sweden’s leading group tour operator — creating unforgettable journeys since 1975

year 1989

Growth and a new office

In 1989, Rolfs Tours reached an important milestone, moving into new offices at Vågmästareplatsen in Gothenburg, Sweden’s second-largest city. The move marked a period of strong growth, providing the company with more space, greater resources, and new opportunities to design even more exciting and unforgettable journeys for our travelers.

year 1991

Cruises to Åland

In 1991, Rolfs Tours expanded its offerings with a growing number of cruises to the beautiful Åland archipelago. These unique trips gave travelers the chance to experience stunning coastal landscapes along with rich cultural traditions. Åland quickly became one of our most popular destinations, attracting more and more travelers eager to discover its charm.

year 1994

Shifting to coach travel

In 1994, the Estonia disaster shook the entire travel industry, bringing cruise demand to a sudden halt. It was a challenging time for Rolfs Tours, but with determination and resilience, Rolf and his team quickly adapted. By shifting the focus to exciting coach trips, the company not only stayed on course but also opened new opportunities for travelers to explore Europe by road.