In 1975, Rolf set out with a vision: to create a customer-focused travel company that would bring unforgettable experiences to travelers around the world. With that dream, he founded Rolfs Tours. Though resources were limited and the office was just a temporary space at Vårväderstorget, Rolf’s passion and dedication drove him to provide travelers with the very best experiences every single day. In the early years, the company mainly offered summer trips to Finland. Rolf himself both drove the bus and guided the tours, building a bond of trust and warmth with travelers who quickly began to feel like part of a family. As customer satisfaction grew and demand for new adventures increased, more destinations were added. Soon, trips to Poland with the historic Arkona Hotel in Szczecin, the Rhine Valley with the charming Ewige Lampe Hotel in Assmanshausen, as well as journeys to Åland and Öhblom’s guesthouse became popular favorites among Rolf’s adventurous travelers.
In 1989, Rolfs Tours reached an important milestone, moving into new offices at Vågmästareplatsen in Gothenburg, Sweden’s second-largest city. The move marked a period of strong growth, providing the company with more space, greater resources, and new opportunities to design even more exciting and unforgettable journeys for our travelers.
In 1991, Rolfs Tours expanded its offerings with a growing number of cruises to the beautiful Åland archipelago. These unique trips gave travelers the chance to experience stunning coastal landscapes along with rich cultural traditions. Åland quickly became one of our most popular destinations, attracting more and more travelers eager to discover its charm.