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Rolfs Tours – travel made simple
Group Travel Since 1975
Rolfs Tours was founded in 1975 by Rolf Karlsson, driven by the ambition to make the world more accessible to everyone. In the early years, Rolf often acted as both bus driver and tour leader, always doing his utmost to make each journey memorable, enjoyable, and inspiring. Word of mouth spread quickly – travelers returned year after year, and new guests joined through recommendations from friends. Over the years, this steady growth has transformed Rolfs Tours into the largest group travel organizer in the Nordics, operating journeys across the globe.   Today, 50 years later, we continue to live by the same philosophy: that travel should be simple, inspiring, and open to all. Our ambition is to create the same unforgettable travel memories worldwide. With Rolfs Tours, community, expertise, and a true passion for discovery are always at the heart of every journey.
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More than a travel company
50 years on – still a family business

Rolfs Tours is still proudly family-owned, with our founder Mr. Rolf Karlsson remaining actively involved to this day. Being a family business shapes everything we do – from the way we take care of our travelers to the way we design our journeys. Everyone at Rolfs Tours shares the same passion: creating trips we would love to join ourselves, filled with memorable experiences, warmth, and genuine care.

From idea to journey – created by Rolf´s producers

Our travel producers bring their own experiences and passion for discovery into every journey they create. They live and breathe travel, constantly inspired by the world around them. With deep knowledge and genuine curiosity, they carefully design programs that let you see and experience as much as possible – without ever losing the joy of travel. Each itinerary is thoughtfully tailored to combine highlights, hidden gems, and unforgettable moments, ensuring you get the very most out of your trip with Rolfs Tours.

Join the Rolfs community 

For us, travel isn’t just about places – it’s about people. It’s about sharing stories, making connections, and experiencing cultures together. With Rolfs, every trip feels like being part of something bigger.

Rolfs Tours – making travel easy

At Rolfs Tours, we make travel simple from start to finish. You’ll have a dedicated contact person who ensures you get all the support you need before, during, and after your trip. With our app, all your travel documents and information are gathered in one place – and you can easily chat with fellow travelers and your contact person anytime, day or night.

Our key to success
Our customer satisfaction
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All trips are carefully followed up through ratings from our travelers. Ensuring that our travelers have the best possible experience and always return satisfied is our top priority. We are therefore very proud of our excellent ratings, which position us among the best in the industry.
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4.14.54.64.4
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tour guide4.5
busses4.6
whole4.4
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Maria, Participated in the trip 2024-09-23

Fantastic trip with the best guide ever. An incredibly safe, skilled, and friendly driver. Everything was carried out very professionally throughout the entire journey. What amazing nature experiences! We are absolutely thrilled!

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Per, Participated in the trip 2024-11-06

Since this was the first trip I took as a solo traveler, I felt secure with the concept of having a guide/tour leader on site. The information I received from you at home before the trip and from the guide on location has been excellent. I am very happy and pleased with my trip. I give all the stars there are to you and the guide.

Rolfs Flyg & Buss

Group travel with care and experience since 1975. Well-planned adventures with unique experiences, experienced tour leaders, and like-minded fellow travelers.

Contact us
Hjalmar Brantingsgatan 1, 417 06 Gothenburg, Sweden
1-800-671-2510
contact@rolfstours.com
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  • About Rolfs Tours
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  • Check and pay for your booking
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Nordic region’s largestgroup tour operator

Well-planned adventures with unique experiences, experienced tour leaders, and like-minded fellow travelers.


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